Inflation is making it increasingly difficult for B2B companies to maintain margins. In addition, supply chain delays are taking their toll.
This new sales environment brings back the question of the effectiveness of sales teams and their ability to sell value over price.
Frederic Lucas, President of PRIMA and Louis Larochelle, Sales Growth Expert, present a special webinar on how to pass on cost increases to customers without damaging relationships or losing sales.
So, finding the right balance can be difficult.
While reducing operating costs may be an option, the fastest and most effective leverage on margins is how you price and sell.