In recent years, consultative selling has become the preferred sales approach for B-to-B companies.
The main reason for this success is not the novelty of the methodology, but rather that it's perfectly adapted to the new behaviors of today's decision makers and buyers.
Having an approach that differentiates you from the competition is already a big step towards winning more sales
If you're in the B2B sector, need to make complex sales, are in a very competitive industry, need to sell value instead of price, this guide will help you improve your sales approach and your results.
This guide contains the essentials for discovering consultative selling through the baseline selling methodology:
- Baseline Selling principles
- The main steps of the methodology
- How to execute each step of the sales process, from prospecting to closing