Free Guide

21 Core Sales Competencies

This guide will help you understand :

  • The 21 key selling skills
  • The importance of a high sales drive
  • The impact of sales DNA
  • How to assess sales competencies
  • When and why conduct an objective assessment

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Skills based on objective data

Objective Management Group (OMG) has compiled the sales assessment results of over 2 million sales professionals, to determine what differentiates high-performing and non-performing salespeople.


LP_FR_G_21 compétences clés

Understanding what it takes to be a successful salespeople

Many companies are trying to establish the essential skills a sales rep should possess. They understand the advantage of using precise criteria to evaluate the performance and potential of their team. But this is not an easy task, as the science of sales is complex and constantly evolving.

We helped them achieve their goals

Explore what it takes to be an elite salespeople

Discover the 21 key sales competencies

Download the guide